Feature Image: Golden Goose
Street-style has become one of the best ways for established fashion houses and pricey designer labels to communicate their brand in a way that reaches a younger audience. The past few years have seen an increase in the use of sportswear inspired apparel and designer fashion houses to bridge the gap from traditional, elevated design to a younger market. In making this change, the excuse is typically to become ‘culturally relevant’, but, in some instances poverty is used as an aesthetic. How does a taped up shoe at £430 equate to relevancy?
The trainers by Golden Goose are part of an entire collection which takes the ‘distressed’ look to a new level. We’ve seen rips in t-shirts and jeans, however, the dirtied, broken and taped up appearance of these shoes use the appearance of poverty to profit. People took to Twitter in anger to share their thoughts on the collection:
okay maybe i’m being dramatic but i remember seeing kids getting harassed and made fun of endlessly in school for having shoes that looked like this. this is extremely distasteful. https://t.co/h3RAKmiY5d
— brooke🌻 (@broookedanielle) September 19, 2018
Golden Goose comes out with a pair of sneakers listed at $530 that are worn down and kept together by tape. Since when is it a trend to glorify the appearance of used sneakers and poverty? pic.twitter.com/1yLTuitIBX
— Bryan Heckman (@b_hecky) September 20, 2018
Hopefully, moving forward, luxury fashion brands like Golden Goose take the voice of people into consideration before they utilise poverty as a ‘look’ which they can sell.