The Press Tour: An Eco-Friendly and Sustainable Hollywood

Words: Joshua Greenwood

The renowned actress, Emma Watson, has created the online platform The Press Tour, documenting her carefully selected fashion choices on the big screen, at events such as The Golden Globes, and, of course, on her press tours.

Our final day of promoting @beautyandthebeast in Los Angeles. Less than a week until the film opens worldwide! 🇺🇸🌹 Suit is vintage @ysl from @williamvintage. Every new item of clothing made has a substantial carbon footprint attached to its manufacturing; but the amount of new energy needed to produce vintage clothing is zero. Vintage clothing has a huge role to play in making fashion more sustainable and reducing a global footprint that includes the 132m metric tons of coal used yearly through the production of new fibres, dyeing and bleaching of garments and the 6-9 trillion litres of water used by the industry. The bespoke jumpsuit worn on @jimmykimmellive is by @galvanlondon. Galvan is an independent brand founded in 2014 by four women from the worlds of fashion and art who wanted to redefine modern evening wear. The jumpsuit was made by couture-trained pattern makers, using traditional methods in its atelier in Germany. Jewellery by @lauralombardi and @pippasmalljewellery. Laura Lombardi pieces are made by hand in New York City from new, recycled, and found materials. Social anthropologist and jeweller Pippa Small works directly with miners, craftspeople and gem traders all over the planet, not only to ensure ethical products, but also to share a direct connection of global beauty and world vision. Fashion info verified by @ecoage #ecoloves Skin prepped with Heritage Store Rosewater Glycerin Water. @rmsbeauty “Un” Cover Up was used as foundation with “Un” Powder to set. RMS Beauty is free from nanotechnology and GMO ingredients. Contouring is @tataharper Contour in Very Bronzing. Tata Harper runs her company in the belief that a company that makes products for women should be run by a woman. @vitaliberata Trystal Minerals Self-Tanning Bronzing was also used for contouring. Cheeks are Tata Harper Volumizing Lip and Cheek Tint in Very Sweet. Eyes and brow are @janeiredale Liquid Eyeliner in Brown and Pure Brow Gel in Clear. Beauty brands verified by @contentbeauty

A post shared by The Press Tour (@the_press_tour) on

Watson has already made a huge impact with her work for UN Women through the campaign HeForShe; now, she is also vocalising her appreciation for sustainable, ethical and eco-friendly fashion. With The Press Tour platform, she is now able to share her passion with fans describing, in-detail, the behind-the-scenes process of how her outfits were made (all of which is verified by Eco Age), as well as sharing the beauty products she wore for that specific look, making sure all brands that she uses are cruelty-free, natural and organic. For example, Watson shared an image of herself wearing the iconic red cape she wore while portraying Belle in Beauty and the Beast. She goes on to describe that the cape was made from upcycled, traditionally woven British Jacob’s wool from around 1970, bought at a vintage fair. Her first post on the account features herself wearing a Stella McCartney coat, the world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur.

Belle’s red dress and cape in @beautyandthebeast was a special ethical costume that we put together with @ecoage, Oscar-winning costume designer Jacqueline Durran and @disney 💚🌹 The cape was made from upcycled, traditionally woven British Jacob’s wool from around 1970, bought at a vintage fair. The fabric was overdyed using natural dyes, and the lining was made from paperlike Tussah silk. The jacket was made using hand-woven linen from the 1960s sourced from eBay, overdyed using low impact dyes. The fabric was from an old school project and was hand woven in the UK, and came with original labels and dates of manufacture. The blue and red stripe lining was sourced from a wonderful Indian supplier, who hand weaved and herbal dyed this GOTS certified organic cotton. The apron was made from a GOTS certified organic linen. The pattern was hand painted by London based artist Oliver Kilby, who also hand painted accessories for Belle’s other costumes. The off-white Peace Silk taffeta for the top skirt is Fair Trade certified and produced by a small hand-weaving unit in Cambodia. The edge facing fabric was made of the same silk, naturally dyed with madder, and printed using a hand block technique. The main GOTS certified organic cotton for the underskirt is overdyed with low impact dyes. The hide for the boots was produced using the most advanced environmentally respectful techniques such as chrome-free tanning, and solvent-free finishing. The front panel of the bodice was made from hand woven nettle, local communities harvest wild nettles in altitudes ranging from 1200m to 3000m, processing the fibres using traditional methods. The brown and beige stockings are made from organic cotton and hemp, a fibre which can be grown without pesticides or herbicides.

A post shared by The Press Tour (@the_press_tour) on

Having now amassed over 500,000 followers, her message is clearly popular. And so, with The Press Tours current success there will undoubtably be many more sustainable outfits that Watson will don and share throughout her career.
Make sure to follow her journey in transforming Hollywood into an eco-friendlier place by clicking here.