The Cruelty-Free Skincare Brands We’re Loving Right Now

Words: Sophie Henderson & Joshua Greenwood
Featured Image: Anna Sullivan

Choosing skincare to suit your individual needs is overwhelming, but for the ethically-conscious amongst us the task can be increasingly difficult. Thankfully, the market is beginning to adapt, and there are more ethical beauty products than ever before. This consumer-driven trend can only lead to good things, and we’ve compiled a list of our favourite skincare brands to help you retain that hydrated glow whilst remaining cruelty-free.

PÜR Cosmetics

A brand driven to ’empower women around the world to live an active, authentic and healthy life,’ PÜR have created good-for-your-skin makeup and skincare products that are completely free of animal testing. And what’s also great, they’re committed to minimising waste and using responsibly sourced ingredients – including products carrying the Farm to Jar™ Label. Many of their products are also paraben-free, vegan-friendly, gluten-free and alcohol and talc-free.

Their skincare range is ever-growing, and we love their 4-in-1 Correcting Primer. Packed with probiotics, aloe, caffeine and coconut water, this primer acts as a beauty tonic to help smooth and soothe your skin before makeup application while improving skin hydration and reducing the appearance of redness.

By Sarah

This collection of gentle, natural products are hand-blended from carefully-curated, organic and sustainably-sourced plant-based ingredients – and each item is available to buy directly from our website.

Sarah’s inspiration and motivation began with her sister Lauren’s recovery from leukaemia in 2012. It was impossible to tell what was in the skincare products already on the market, and even many natural and organic ranges had long, cryptic ingredient lists and sometimes confusing and misleading labelling. As a result, By Sarah was created, and began their ‘bold and empowering mission of bringing greater clarity, authenticity and simplicity to skin care.’

We love the Green Clay Cleansing Balm, made to cleanse, brighten and restore your skin. The product is 100% Natural, 84% Organic, Cruelty-free and Made in England, and all of the ingredients are listed up-front on the label. The ingredients are certified as organic by The Soil Association, meaning products have flourished under the strictest requirements of organic farming.

Today is World Meditation Day ✨🙏 Meditation doesn't just have to come in the form of sitting cross-legged, eyes closed and listening to a gong bath (though they are quite amazing!)✨💆For me, I experience a form of meditation each morning and evening when I take the time to carefully and thoughtfully apply skincare. I am mindful of the ingredients I am choosing to put on my skin and I experience a sense of calm and comfort with the massage techniques used to apply our skincare✨💚 . . I also happen to love chocolate (the dark cacao type) and small indulgences also make for a happy soul ✨💕I recently met @meredith_foodatheart and thought you might also be inspired by Meredith's approach to meditation in our latest Blog post – link in bio 🙂 With love, Sarah 💗

A post shared by BY SARAH™ (@bysarahlondon) on

Dr Botanicals

Dr Botanicals are a brand committed to creating natural, vegan products that produce real, tangible results – showing the power of botanical and natural active ingredients. Their founder, Richard Walker, first formed the brand in 2012 with a small range of Vegan products, following in the footsteps of his father who first formulated Elderflower based skincare routines in the 1960’s.

The product list has since expanded, and their collection of facial oils are certainly well-loved. They acknowledge that when the level of essential oil and moisture decreases in the body, breakouts happen, and Dr Botanicals have created essential facial oils for both dry and oily skin.


Munemi Imai, the renowned makeup artist who has worked with the likes of Marc Jacobs and Naomi Campbell, has created and established her own vegan skincare line. MUN integrates her own personal philosophy built from years of experience, and she has drawn on the minimalist aesthetic of her Japanese heritage and her commitment to living a clean, conscious lifestyle. This was something she fully realised was beneficial after radically changing her diet, and switching to pure, natural and minimally processed foods and beauty products.

MUN is a range of extraordinarily pure and effective products that are 100% natural, organic, vegan, cruelty free and sustainably sourced. Their potent formulas, free of unnecessary additives, work synergistically to nurture, balance and brighten all skin types for radiant vitality at every age. Some of their most popular products include the Aknari Brightening Youth Serum and the Anarose Hydrating Rose Toner. They also have available specialised accessories to help benefit the MUN skincare routine, including the 100% organic cotton headband and face towel created in partnership with Ikeuchi Organic of Japan.

More than skincare?

Along with making sure the products are as pure and ethical as possible, MUN as a business is driven by a desire to collaborate across cultures, empower others and enable sustainable economic development. They are currently in partnership with a union of women’s co-operatives in Morocco, the place where Imai had travelled to in search of raw ingredients to formulate. While there, Imai and her co-founder Anas, discovered and now source two of their unique and signature ingredients, Figue Oil & Prickly Pear Seed Oil, both of which have notable properties producing impressive results.

MUN as a business is driven by a desire to collaborate across cultures, empower others and enable sustainable economic development

The women who are a part of the union are made up of predominantly Berber women, ages 18 to 50, who produce the Argan Prickly Pear Seed and oils used in MUN products. The profits from the co-operatives then go to support these women providing tutors to teach them how to read and write, as well as securing scholarships for their children to attend college and supply health funds that covers healthcare costs.

Due to partnerships like the one between MUN and the union, MUN have been able to accomplish in finding an ethical and sustainable way to deliver natural beauty while also making a positive impact on the economy in Morocco.

Could you add to our list? Head to our Instagram to tell us about your favourite skincare brand.