Words: Victoria Mcewan
Featured Image: Elvie
Elvie are bringing the future of technology to female-focused products in order to improve the lives of women.
Founded by Tania Bolder and Alexander Asseily in 2013, Elvie is dedicated to apply technological innovation to women’s health and wellbeing. One in three women are affected by pelvic floor issues including incontinence and 70% of new mothers also experience these issues. The disparity between products for women and advancements in tech is something Elvie is solving with their thinking that: “Here’s the thing. Women shouldn’t have to make do with shoddy design or pink spin-offs when there are self-driving cars in the world.”
Their first product is a pelvic floor device, the Elvie trainer – “your most personal trainer” – which is designed to help strengthen the pelvic floor muscles and through a device paired with an app. One in three women are affected by pelvic floor issues, including incontinence, and, 70% of new mothers also experience these issues. The trainer guides the user through exercises and allows you to see how it is working. On the app, six exercises for your pelvic floor are available from training to advanced; all are fun and only take five minutes. With the trainer being discreet, you can use it any time and anywhere.
Breast pumps are not the easiest tools to navigate, they can make a large mess and cause pain in the hands and arms when using one manually. Elvie’s breast pump is the worlds first silent, wearable breast pump which is worn under a standard nursing bra. Because it is so small and discreet you can wear it anytime, anyplace and no one would be any the wiser – at work in the office, whilst out shopping or just in the comfort of your own home. It takes seconds to assemble and the technology that Elvie use means that noise is completely eliminated ensuring you can use it whenever you want without difficulty.
Through their products, beautiful imagery and compassionate aims, Elvie are completely changing the way women feel about their bodies and their attitudes towards life post pregnancy.