The Top Five Ethical Beauty Youtubers

Words: Victoria Mcewan
Feature Image: Jasmine Rose


The Youtube beauty community can be a sea of sponsorships, endorsements and bombardment of numerous products making it difficult to navigate. Ideally, we all want to purchase things which are good quality, will enhance our best features or be of benefit to our daily routines. Mostly, we all want to be conscious consumers don’t we? So here we have compiled a list of our favourite beauty bloggers who are here to show us the best products and brands which do just that.


Jasmine Rose

Jasmine is so varied with the content she posts, from how to achieve stunning metallic face makeup to hair care videos specifically for women of colour. Making the switch to veganism in 2016 means that all the products Jasmine chooses to show are vegan and cruelty free. As well as her beauty and hair care tutorials, Jasmine shares her need-to-know know beauty hacks and entertaining life updates.


Emily Chesher

As an advocate of health and wellbeing, Emily creates videos that will encourage you to appreciate the beauty of nature and the simplicity of simple, healthy living. If DIY beauty products are your thing, Emily show’s how you can make your own organic, natural self tan and also how to make your own dry shampoo and even your own toothpaste. Her Australian heritage also means that her channel is filled with videos appreciating the beauty of the ocean and shows us unique things like cruelty free Australian bags, surfboards and art galleries.


Kimberly Forti

Keeping it edgy and quirky, Kimberly’s looks incorporate perfectly arched brows, glitter, cut creases, 60s inspired looks, bright contrasting colours and the occasional soft dew look. If you need some cruelty free inspiration and don’t want to sacrifice the glamour, then this is the channel you should go to. As well as makeup tutorials Kimberley also produces thrift look-books and sit down videos where she chats and shares her opinions and ideas.


Blue Ollis

Blue’s videos are amazingly varied – from her favourite insightful podcasts to productivity tips and a minimalism series, her content will make you want to declutter your space and organise your life. Her beauty content centres around living a zero waste lifestyle and useful videos such as period talks, natural pain relief remedies and remedies for cold and flu


Hannah Hagler

Hannah is always experimenting and reviewing new vegan and cruelty free beauty products and sharing her view with all of us. On her TRY IT OUT TUESDAYS she reviews products that are hyped about to show you wether it’s worth the purchase or not and where you can get these products from for the best price. Hannah is also an avid lover of the Petit Four vegan beauty boxes and shares her favourite products from the box in her reviews each month. As well as the best and most current beauty reviews, Hannah also encourages being resourceful with seasonal trends in her 5 ways to wear a checked blazer.