We’ve Rounded Up Hollywood’s Sustainability Gang

Words: Joshua Greenwood

Whether they desire it or not, celebrities today have immense influence on the public. Whilst some cause controversy, there are others creating waves of positivity on necessary changes. So, here are five celebrities who are using their influence to encourage a more sustainable, ethical and eco-friendly fashion and beauty industry.


Gwyneth Paltrow



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From the Archives: GP, stop trying to make sticktoitiveness happen. (Video 6 of 10 🎥)

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Launched in the fall of 2008, Paltrow transformed her love of all things sustainable, eco-friendly and healthy into what is now the modern lifestyle site, Goop. The website curates content across six key pillars: Wellness, Travel, Food, Beauty, Style, and Work. They have also created their own luxurious, high-performance skincare line made entirely from organic ingredients; a regimen-based vitamin program to address the acute needs of modern women and a line of delicate fragrances, crafted from natural components.


Jessica Alba


Jessica Alba is the CEO and Founder of The Honest Company. Worth over $1 billion in 2014, the brand aims to empower people to live a happy and healthy life, providing trusted, effective, and delightful products. They sell organic and ethically-made beauty products, along with personal and baby care products.

“I founded The Honest Company because I wanted safe, effective products that perform. After all, you shouldn’t have to choose between what works and what’s good for you.” – Jessica Alba.


Emma Watson



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Emma Watson is one of the most notable celebrities who use their platform to advocate positive changes. As mentioned in a previous article, ‘The Press Tour: An Eco-Friendly and Sustainable Hollywood’, Emma Watson has only been wearing sustainable outfits to red carpet events and press tours for her latest films. Her Instagram account, @The_Press_Tour, features all the outfits she wears to events describing each piece in detail on how it was made.

In addition to this, she has also worked and collaborated with People Tree, a fair-trade brand that creates organic clothing.


Miranda Kerr



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Toronto I’m here! See you at @sephoracanada Eaton Centre soon ❤️✨🌈 @koraorganics #noniglow

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Model and businesswoman, Miranda Kerr, launched her organic skincare brand, Kora Organic in 2009. She has always been an advocate for all things natural, healthy and organic, believing every individual has a role to play in protecting the planet for future generations, and to adopt sustainability practices when possible.

Now in 2018, Kerr has managed to create an award-winning range of certified organic and natural products that detoxify, nourish and revitalise your skin. Stocked across 25 countries and in more than 2,500 stores, she is transforming and impacting the beauty world with her natural, organic brand.


Natalie Portman


Oscar-winning Actress, Natalie Portman, has been very vocal about her ethical stance in the fashion industry. Having been vegan for quite some time, she also incorporates her ethical diet into her wardrobe. Portman wears moral and sustainable brands such as H&M Conscious and Stella McCartney at events, with her wedding ring likewise being completely ethical – made entirely from recycled platinum and conflict-free diamonds. In 2015, for her ‘Miss Dior’ campaign, she requested that Dior custom design vegan shoes.

“One of the things that’s been so nice is that Dior made all of the shoes from me with no animals and no leather or anything, because I don’t wear any leather, they re-made all of my shoes, so I can wear Dior without taking lives.” She told the media at the time.