Feature Image: Priscilla Du Preez
In a quest to find honesty in the beauty industry, Estee Laundry is the Instagram account debating on all controversies within the beauty world.
#Laundrites, let’s have some fun. Since it’s #Halloween, we want to know: who do you consider to be the most controversial or scariest beauty brand/founder of our time and why? (The brands in the photo are by no means an exhaustive list.) #UrbanDecay #LimeCrime #Deciem MACCosmetics #KylieCosmetics #HudaBeauty #SundayRiley #KatVonDBeauty #JeffreeStar
By covering news on new copy-cat product releases, negative activity by brands and false claims Estee Laundry is the first online presence “airing out the beauty industry’s dirty laundry”. Published anonymously, the account has already made impressive impact on the conversation on the business of beauty at the moment. Though some may see that the spotlight on controversies only fuels the drama, it’s been clear thus far that Estee laundry is in search for transparency for customers.