Estee Laundry, The Beauty Version Of Diet Prada, Is Here

Feature Image: Priscilla Du Preez

In a quest to find honesty in the beauty industry, Estee Laundry is the Instagram account debating on all controversies within the beauty world.


By covering news on new copy-cat product releases, negative activity by brands and false claims Estee Laundry is the first online presence “airing out the beauty industry’s dirty laundry”. Published anonymously, the account has already made impressive impact on the conversation on the business of beauty at the moment. Though some may see that the spotlight on controversies only fuels the drama, it’s been clear thus far that Estee laundry is in search for transparency for customers.