Feature Image: Dove
Popular health and beauty brand Dove has released a new initiative to combat warped beauty standards for women: the no digital distortion mark.
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“Growing up I struggled with severe body images that related to me having poor mental health. I compared myself to the models on the front of magazines and often wondered if I would become ‘someone’ because I never saw someone that looked like me in the media. I remember reading that famous quote “the models in the magazines don’t even look like the models in the magazines” and then I realised that I had based my self worth on not only outside validation, but also on images that weren’t actually real” 🙃😤 NEW CAMPAIGN with @dove on my blog now. Swipe up in my stories to read as part of their #NoDigitalDistortion campaign. 📸Images by @jkgphotography #ad
Known for their disruptive presence in the beauty industry, Dove have campaigned for a more positive projection of female beauty for years. As leaders in creating a more healthy notion of beauty, they are continuing to push society further forward with their new ‘no digital distortion mark’. The icon on images serves as a sign to viewers that said image has had no digital manufacturing with the aim to show women that their ads have not been manipulated to send negative messaged of beauty standards. By 2019, Dove estimate that all static imagery released by the brand will feature the mark.
“No manipulation. No distortion. With the Dove No Digital Distortion Mark, we’re pledging to only ever show women as they are in real life – 100% beautiful”, said Dove on their online launch of the initiative.
According to statistics released by the company, 77 percent of all women and seven out of 10 girls believe all images they see in the media have been digitally altered. Dove hopes the continuation of its Self-Esteem campaign will help future generations of women have a better relationship with the idea of beauty.
It is clear from past and present efforts made by Dove that the responsibility of a healthy perception on beauty shouldn’t be left entirely on the viewer/consumer. In a triumphant step towards a less damaging world for the self-esteem of women, Dove has shown that the reality of an image of a woman doesn’t need to be altered to be beautiful, and, neither do you.